Basics Of Search Engine Optimization
We often see businesses with websites that are made well and look nice but they don’t show up in the search results for the keywords or search phrases that they want to be found for by the search engines. Majority of the time this is due to improper On Page SEO.
For your website to be indexed by search engines, the content needs to be properly organized, you need to optimize it for specific keywords and this doesn’t mean repeating them multiple times. Your website needs to be relevant and readable to attract people. Use creative headlines that grab peoples attention and answer the questions that people have about your service, product or business.
The Foundation Of SEO
Do you know why your site is not ranking? Do you understand the reason it isn’t showing up in the search results at all? Figure out why by doing an On Page SEO Audit of all the web pages in your site:
- Are all your web addresses or URL’s clean, short and readable?
- Do your URL’s contain the keywords you want to rank for?
- Are your page headings, titles and content focused on 1 topic?
- Are you title tags on topic and contain your keywords?
- Have you filled out all your image titles and alt text and is your keyword present?
- Do you have relevant links going to and from your pages?
How To Choose The Top Keywords That People Search For
If you are trying to rank your brand then you will want to choose your brand name as a main keyword. Then you can also focus on adding how to’s, local, the best, etc. to the beginning or other long tail terms at the end to widen the keyword net.
If you are trying to rank for a non branded keyword which is a term or phrase that does not include your brand name, then choose keywords that are relevant to the product or service you have. Another really good way to find keywords is to answer questions people have on the internet.
Let’s take a look at an example:
Lots of people drive cars which means they will need to be fixed. If you have an automotive repair shop and you are looking for keywords to target, you will look at things like “Kelowna auto repair” or “car repair in Kelowna”.
The above example is a more general search term but narrows down the location. You can also narrow it down by specific part or brand of vehicle or specific service.
It may be advantageous for you to rank your site for long tailed terms or more descriptive search terms as the competition is likely lower for those. When you try to rank for short direct terms with a lot of competition then you will put a lot more resources into it and it can take a significant amount of time as well.
To determine which keywords to target there are a few options. You can use Google’s Keyword Planner tool, a Chrome extension called ” Keywords Everywhere”, KWfinder or a personal favourite Keyword Tool.