30-day checkpoint
We compare actual cost per lead to the range you agreed to, finish search-term cleanup, and give you a written recommendation — continue, change the page or offer, or adjust the budget.
Google Ads management
Google Ads you can actually see working.
We run one Search campaign for your business, on your own Google Ads account. You see every dollar. We agree what a lead is worth before spend starts — so “I paid for ads and nothing happened” isn’t how this ends.
Tell us about your business →We’ll set a cost-per-lead range with you before any money moves.
Pricing
$499/month
$499/month for Google Ads management.
$299/month add-on
$299/month as an add-on if you’re already on our $299/month Google Business Profile Management plan. Same Search-only management either way.
Ad spend
You pay Google for ad spend separately. We recommend starting around $30 a day.
Terms
No setup fee. No contract. Cancel anytime.
Please note
Not available for a suspended Google Business Profile until it’s back on the map.
What’s included
We run the account for you — we don’t just advise.
- 01
We run the account for you: campaign build, ad writing, keywords and negatives, tracking, and ongoing optimization — we don’t just advise.
- 02
One Search campaign, one business, one main service.
- 03
Up to 30 keywords and negatives, updated from real search-term reviews.
- 04
Weekly search-term checks so spend stays on queries that can become leads.
- 05
A monthly report and a review call, plus a next-month plan.
- 06
You keep login access to your own Google Ads account the whole time.
How we work
How we work: phases 0 to 6
- 0 Phase 0
Written assumptions and your agreed cost-per-lead range, on file before any invoice or Google funding.
- 1 Phase 1
Access and intake (we’ll help you open a Google Ads account if needed).
- 2 Phase 2
Keyword research you approve before go-live.
- 3 Phase 3
Campaign build, tracking, and landing-page notes.
- 4 Phase 4
Launch confirmation. Ads usually show within a day of Google’s approval.
- 5 Phase 5
Weekly search-term checks.
- 6 Phase 6
Monthly report, review-call notes, and the next-month plan.
Definition of done
What “done” means at the end of each month
Definition of done is not a lead count. It’s a plain monthly report (spend, clicks, calls or form leads, cost per lead, actual search terms, and what we changed), a review call with a next-month plan, confirmation that tracking still works, and full login access to your own account so nothing is a black box.
If leads are thin, you still see where the money went and get a clear recommendation: keep going, change the page or offer, or pause spend.
60-day checkpoint
We decide whether that cost per lead is in your range. If it isn’t, we recommend pausing or changing the offer. We don’t just keep spending. Month one is setup and learning, not the verdict.
Results
Results and timelines (no guarantees)
We don’t guarantee a lead count or a ROI number. On the first call we work backward from what a completed job is worth to you.
Example for illustration only
- A job is worth
- $2,000
- Qualified leads you close
- 1 in 4
- A lead can cost up to
- $500
Example for illustration only: if a job is worth $2,000 and you close one in four qualified leads, a lead can cost up to $500 and still pay for itself. That becomes your agreed “this is working” range.
Timelines
~1 day
Ads usually show within a day of Google’s approval.
~2 weeks
About two weeks of search-term data to start tightening.
~30 days
About 30 days for a first real cost-per-lead read.
~60 days
About 60 days to decide if that CPA is in your range.
Questions
Straight answers.
What kind of results should I expect?
We don’t guarantee a lead count. On the first call we work backward from what a completed job is worth to you and agree a cost-per-lead range that still pays for itself. Some accounts get calls in the first few days; we usually need about two weeks of search data, a first real cost-per-lead read around 30 days, and a fair decision around 60 days. Month one is setup and learning, not the verdict.
How long before I see leads?
Some accounts get calls in the first few days, but we usually need about two weeks of search data before results settle — we don’t guarantee a lead timeline.
What does the monthly report include?
Spend, clicks, calls or form leads, cost per lead, the actual search terms people used, and a plain-English note of what we changed.
Can I see where my money’s going in real time?
Yes. You keep login access to your own Google Ads account, so you can see spend and results anytime, and we still send a monthly report.
What if a keyword isn’t working?
We pause or replace it. We manage up to 30 keywords and negatives, and we review real search terms so spend stays on queries that can become leads.
Do you manage the account or just advise?
We run the account for you — we build the campaign, write the ads, handle keywords and negatives, and keep optimizing — and we tell you what we changed.
What’s included if I only want the add-on at $299?
The $299 add-on is the same Search-only management — one campaign, up to 30 keywords and negatives, tracking, and the monthly report — for clients already on our $299/mo Google Business Profile Management plan. The public price is $499/mo.
How do you handle negative keywords?
We set negatives at launch to block obvious wasted searches, then update them from weekly search-term reviews so how-to, setup, and other irrelevant queries don’t get clicks.
Will my ads show up immediately?
Usually within a day once Google approves them; a new account or a policy review can take a little longer.
What do I need to provide to get started?
Access to your Google Ads account (we’ll help you open one if needed), your offer and landing page, your service area, and a monthly ad budget that you pay directly to Google.
I don’t have a Google Ads account. Can you set it all up?
Yes. We create the account for your business and make you the owner, and you add your own card so Google bills you directly. We never hold or front your ad spend. We manage it through our agency access, which you can remove anytime, and the account stays yours if you ever leave.
What happens if I pause my budget mid-month?
Google stops charging ad spend as soon as we pause the campaign; your management fee still covers that month, and we turn the ads back on when you ask.
What about Local Services Ads and Performance Max?
Google is automatically migrating Local Services Ads into a special Performance Max pay-per-lead campaign. We stay current on that change and help you through it if you run LSAs.
Get started
Ready to run ads you can actually see?
Tell us about your business and we’ll set the cost-per-lead range together before any money moves.
$499/month · No setup fee. No contract. Cancel anytime.
You pay Google for ad spend separately.