Standard Local SEO Package – $1500/m

Our local SEO package in partnership with YOU provides everything a local business needs to show up and beat the competition in their local market on Google maps, local organic search, and LLM search like ChatGPT, Claude, Gemini and more. This package is designed to build the foundation of your brand online over a 6-12 month period but is not completely hands off. We require a partnership where you provide us local photos of you doing the thing you say you do in the place you do it. Real life. Real work. We leverage that content as well as our expertise, in partnership with you to help you grow your business.

The standard local SEO package is based on 3 month sprints. We audit and plan, execute the plan over the 3 month period. Rinse and repeat. This allows us to be dynamic and flexible while maintaining the highest quality service. The work carried out is based on the results of the audit each time. This means results happen faster while maintaining a consistent focus on Proximity, Prominence, and Relevance.

*This package includes unlimited reinstatement cost for the assigned location. Reinstatements are regularly billed at $500 per reinstatement

Important Key Events and Dates:

Before We Begin: Work starts when ALL of the following are completed. 

• Agreement Signed
• Checklist Confirmed
• Payment Made
• Required Photos provided
• Required Access Granted
• Required Documentation Provided(If reinstatement is included)

Month 1:

• Initial Local SEO Audit
• Local Monthly Grid Scan Setup
• Ahrefs Project Setup
• Reporting Setup
• Branded Press Release
• Start GBP Optimization
• Photos Uploads/Scheduling
• Post Uploads/Scheduling
• Website Blog Post Research and Planning

Month 2:

• GBP Optimization
• Photo Uploads/scheduling(provided by customer)
• Post Uploads/scheduling
• Business Directory Profiles setup
• Review Response Templates
• 2 Website Blog Posts
• *Website Optimization as determined from Audit
• Monthly Report (Month 1)

Month 3:

• GBP Optimization
• Photo Uploads/scheduling
• Post Uploads/scheduling
• Business Directory Profiles setup
• Review Response Templates
• 2 Website Blog Posts
• *Website Optimization as determined from Audit
• Monthly Report

Month 4:

• Local SEO Audit & 3 month plan
• GBP Optimization
• Photo Uploads/scheduling(provided by customer)
• Post Uploads/scheduling
• Business Directory Profiles setup
• Review Response Templates
• 2 Website Blog Posts
• *Website Optimization as determined from Audit
• Monthly Report

… monthly SEO continues in the same manner as above.

To get the most out of our standard local SEO package the following is required:

• 50+ branded photos to start: (photos of you doing the service you say you do in the place you do it, branded vehicles, tools and equipment, vehicles in front of local street signs, other businesses, and local landmarks)

• Weekly photo uploads (customer supplied phone photos on the job or professional photos uploaded to Google Drive)
• Weekly video uploads(Optional but recommended): (videos of you doing the work you do in the place you do it, testimonials, branded vehicles with street signage in background, product review, how to videos, tips and tricks, what not to do, etc.)
• Provide us with offers and promotions you are running
• Provide us with seasonal updates if necessary

Required Access:

• Admin or Editor permission on website backend
• GA4 Access(or access to other analytics platform if not using Google)
• Google Search Console Access
• Google Business Profile manager access(We may request owner access if necessary)
• Required Content(50+ photos, offers, promotions, seasonal updates, videos, testimonials) 
• Reinstatement Documentation(Business license, Utility Bill, Insurance Doc, Lease, photos, signage, EIN)
  

Local SEO Strategy and Planning:

• Initial Local SEO Audit
• Competitor analysis and local market research.
• Development of a tailored 90 day strategy.

Analytics and Reporting:

• GBP Report Dashboard, GA4 Report Dashboard, Local grid scan trend reports
• Reporting is only valuable if it has purpose – Decide on a success measurement and hold to it.
• What we don’t include & WHY: Google Search Console reports, backlinks reports.
  
  Neither of these inform your business success measurement. GSC is Google’s technical analysis tool so while we can monitor and use its information, it isn’t helpful or meaningful to report on it unless it directly informs YOUR measurement of success. Traffic is a vanity metric. Engagement and $$$ are real.

Google Business Profile Management:

• Setup & Optimize Google Business Profile information fields
• Check categories and update as necessary
• Check services and update as necessary(Accept or decline suggestions, include & update descriptions as necessary)
• Post 1 80-120 word post per week (We write and publish these – we will use stock or AI images as a last resort but better results require real original photos from business)
• Post 1 image per week (Customer supplied images)
• Review responding (As per customer’s instructions)

Google Business Profile Reinstatement: (Regularly $500/suspension Included in Local SEO package)

• Document proof collection
• Appeal Submission with documentation when suspension happens
• Escalation with Google if necessary
• New Business profile creation if necessary (guided assistance or remote access)
• Google Business Profile verification guidance

On-Page SEO Optimization:

• Optimization of up to 3 website pages per month or 3 hours.
• Title tags, meta descriptions, and header tag optimization.
• Existing content optimization for target keywords and queries.
• Image optimization
• Internal linking
• Anchor text optimization
• Prefer WordPress (worked with SquareSpace, Wix, Webflow, Duda, GHL, etc.)

Technical SEO Services:

• Website performance optimization (e.g., page speed, mobile responsiveness).
• XML sitemap and robots.txt file review, setup and updates.
• Fixing broken links and resolving crawl errors.

Off-Page SEO:

• Local citation building and business directory submissions.
• Quarterly Press Release (National with mix of local & industry relevant)
• *Link-building strategy – Additional Cost($299 per guest post / $149/ Niche Edit)

Content Marketing:

• Creation/update of blog posts/articles (2 per month, ~600 words per post).
• Optimization of existing content for topical relevance, information gain, and user intent.

* Backlinks are used strategically, not just as a deliverable of X amount of backlinks per month. We recommend they are used to supplement alongside the other efforts when necessary based on competition and ranking.