Content Marketing is all about telling the story of your brand, and it is what sets your business apart in your industry.
Good quality content is often the most forgotten area of internet marketing and when businesses struggle with their online rankings, a lack of properly implemented content marketing strategy is often the cause.
What Is Content Marketing?
It is pretty self explanatory really, it is content that you use to market your business and bring value to your customers.
It can be anything from live videos on social media, articles on specific topics…really anything that your audience will find valuable and engage with online.
The goal with content marketing is to entice your audience whether they are readers or viewers and get them connected with your business. You want to turn potential customers or prospects into repeat buyers to grow your business.
Content Marketing helps position you as the authority in your industry and having a well thought out strategy as a guide is a great way to achieve that goal.
How do you create valuable content?
We get asked this a lot. Creating content is easier than you think. It doesn’t need to be these grand videos or technical articles that take loads of time and energy.
It can be simple things like going live on Facebook to ask questions to your customers or write a short how to article on trending topics that your audience would get excited about.
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5 reasons to engage with your audience via online content marketing
- 74% of buying decisions are influence by social media.
- 26% of adults are almost always present online.
- 77% of Adults are online at least once a day.
- It’s estimated that by 2021, video will represent 82% of all internet traffic.
- By the end of 2019, 52% of internet traffic will happen on mobile.
So basically it boils down to this:
Most people use their phones a lot. The best way to communicate and engage with them is by producing videos, tutorials, blog articles, info graphics or really anything that will grab their attention for a second and get them to think about your business.
Most companies don’t have a good strategy in place but the most important thing is to start. As Nike so elegantly puts it…Just Do It.