Forms Aren’t Dead: The State of Email Lead Capture in 2019

Email lead capture is the process marketers use to collect information from their website visitors. Typically, this is done through a traditional web form, although you can also capture leads through popups, chatbots, live chat, quizzes, surveys, and more. Despite the process being fairly straightforward, our strategies often fluctuate in how we accomplish lead capture. …

Forms Aren’t Dead: The State of Email Lead Capture in 2019 Read More »

18 Core Company Values That Will Shape Your Culture & Inspire Your Employees

Consider one of American Express’s company values — “Customer Commitment”. Ideally, if you’ve had a positive experience with one of American Express’s customer service reps, you’ve seen this value displayed first-hand. Alternatively, take a look at one of Google’s values — “Focus on the user and all else will follow.” Any Google search will show …

18 Core Company Values That Will Shape Your Culture & Inspire Your Employees Read More »

4 Social Media Calendar Tools to Plan All of Your Content [Template]

What do cross-country road trips, wedding speeches, and social media marketing have in common? You could improvise all three, but it’s better to have a plan for what direction you’re heading — especially when developing your social media content strategy. By now, most marketers recognize that social media plays an integral role in an effective …

4 Social Media Calendar Tools to Plan All of Your Content [Template] Read More »

Increase Traffic With SEO

If you have a website and you want to make sure as many people see it as possible, you are going to want to invest in SEO services. Using SEO is a great way to drive more traffic to your site and ensure that more people see your website and use your service. It doesn’t …

Increase Traffic With SEO Read More »

Google AdWords and GDPR Compliance: How GDPR affects AdWords tracking and targeting

Over the past month, we’ve talked a lot about how GDPR affects data collection. But what about online advertising? How big of an impact will GDPR have on AdWords users? The European Economic Area (EEA) is the second largest consumer market in the world. The EEA also represents the third largest search advertising economy on …

Google AdWords and GDPR Compliance: How GDPR affects AdWords tracking and targeting Read More »