B2B Local Search Marketing: A Guide to Hidden Opportunity

Posted by MiriamEllis Is a local business you’re marketing missing out on a host of B2B opportunities? Do B2B brands even qualify for local SEO? If I say “B2B” and you think “tech,” then you’re having the same problem I was finding reliable information about local search marketing for business-to-business models. While it’s true that …

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Rewriting the Beginner’s Guide to SEO, Chapter 6: Link Building & Establishing Authority

Posted by BritneyMuller In Chapter 6 of the new Beginner’s Guide to SEO, we’ll be covering the dos and don’ts of link building and ways your site can build its authority. If you missed them, we’ve got the drafts of our outline, Chapter One, Chapter Two, Chapter Three, Chapter Four, and Chapter Five for your …

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5 Important Factors For Ranking A Website

5 Important Factors For Ranking A Website A lot of people want to know how to rank their website and for good reason. Having a high ranking website is important for increasing visibility online. Why would someone want to increase visibility online? That is simple. When more people see your product and click on your…

Redirects: One Way to Make or Break Your Site Migration – Whiteboard Friday

Posted by KameronJenkins Correctly redirecting your URLs is one of the most important things you can do to make a site migration go smoothly, but there are clear processes to follow if you want to get it right. In this week’s Whiteboard Friday, Kameron Jenkins breaks down the rules of redirection for site migrations to …

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Uncovering SEO Opportunities via Log Files

Posted by RobinRozhon I use web crawlers on a daily basis. While they are very useful, they only imitate search engine crawlers’ behavior, which means you aren’t always getting the full picture. The only tool that can give you a real overview of how search engines crawl your site are log files. Despite this, many …

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How to Optimize Your Conversion Funnel, from ToFu to BoFu

Posted by OliviaRoss No matter who your customer is or what you’re selling, it’s more likely than not that your customer will have to go through several steps before choosing to buy your product or service. Think about your own shopping habits: you don’t just buy the first thing you see. The first thing you …

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Full Funnel Testing: SEO & CRO Together – Whiteboard Friday

Posted by willcritchlow Testing for only SEO or only CRO isn’t always ideal. Some changes result in higher conversions and reduced site traffic, for instance, while others may rank more highly but convert less well. In today’s Whiteboard Friday, we welcome Will Critchlow as he demonstrates a method of testing for both your top-of-funnel SEO …

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Personal Firewalls Explained and The 5 Best Ones for 2019

According to Microsoft’s 2018 Security Intelligence Report, computer viruses affected 40% of American households in 2017. No two computer viruses are the same, but the worst ones can enable cyber criminals to steal your most personal information, destroy your data, and even damage your computer’s hardware. Macs and PCs both have built-in firewalls that help …

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The Comprehensive List of Employee Benefits

Providing employee benefits will help you attract top talent — a Glassdoor survey found around 60% of people report benefits and perks being among their top considerations before accepting a job. Additionally, employee benefits can enable you to communicate your company’s values. For instance, Reebok’s benefits include an on-site gym as well as an employee …

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How to Implement a National Tracking Strategy

Posted by TheMozTeam Google is all about serving up results based on your precise location, which means there’s no such thing as a “national” SERP anymore. So, if you wanted to get an accurate representation of how you’re performing nationally, you’d have to track every single street corner across the country. Not only is this …

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5 Real Examples of Advanced Content Promotion Strategies

Posted by bsmarketer Content promotion isn’t tweeting or upvoting. Those tiny, one-off tactics are fine for beginners. They might make a dent, but they definitely won’t move the needle. Companies that want to grow big and grow fast need to grow differently. Here’s how Kissmetrics, Sourcify, Sales Hacker, Kinsta, and BuildFire have used advanced content …

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48 C# Interview Questions Any Interview Worth Their Salt Will Ask

With over 7,000 C#.Net programming jobs advertised every month that have an average salary of over $90,000, the demand for this type of developer has exploded. But why is the C#.Net labor market so hot right now? Well, more and more engineering departments are adopting C#.Net to build their software because it’s similar to other …

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Recruiter-Approved Answers to “Where Do You See Yourself in 5 Years?”

When I was job hunting and in the process of interviewing, one of the scariest questions I came across was this one — “So, Caroline, where do you see yourself in five years?” At the time, I was a month out of graduation. I barely had an inkling of an idea what I wanted to …

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Forms Aren’t Dead: The State of Email Lead Capture in 2019

Email lead capture is the process marketers use to collect information from their website visitors. Typically, this is done through a traditional web form, although you can also capture leads through popups, chatbots, live chat, quizzes, surveys, and more. Despite the process being fairly straightforward, our strategies often fluctuate in how we accomplish lead capture. …

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18 Core Company Values That Will Shape Your Culture & Inspire Your Employees

Consider one of American Express’s company values — “Customer Commitment”. Ideally, if you’ve had a positive experience with one of American Express’s customer service reps, you’ve seen this value displayed first-hand. Alternatively, take a look at one of Google’s values — “Focus on the user and all else will follow.” Any Google search will show …

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The Ultimate Guide to Selling on Amazon in 2019

You might think most consumers start their online shopping sessions with a visit to Google, but according to a poll conducted by NPR and Marist, Amazon is actually the most common starting point for online shoppers. With 44% of shoppers starting on Amazon (which is 11% more than Google) and 40% of Americans buying products …

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4 Social Media Calendar Tools to Plan All of Your Content [Template]

What do cross-country road trips, wedding speeches, and social media marketing have in common? You could improvise all three, but it’s better to have a plan for what direction you’re heading — especially when developing your social media content strategy. By now, most marketers recognize that social media plays an integral role in an effective …

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Increase Traffic With SEO

If you have a website and you want to make sure as many people see it as possible, you are going to want to invest in SEO services. Using SEO is a great way to drive more traffic to your site and ensure that more people see your website and use your service. It doesn’t …

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How to Get Into Google News – Whiteboard Friday

Posted by Polemic Today we’re tackling a question that many of us have asked over the years: how do you increase your chances of getting your content into Google News? We’re delighted to welcome renowned SEO specialist Barry Adams to share the framework you need to have in place in order to have a chance …

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What Happens When SEO and CRO Conflict?

Posted by willcritchlow Much has been written and spoken about the interplay of SEO and CRO, and there are a lot of reasons why, in theory, both ought to be working towards a shared goal. Whether it’s simple pragmatism of the business benefit of increasing total number of conversions, or higher-minded pursuits such as the …

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