how to get a google analytics certification is it really worth it by adamheitzman

Google Analytics is well known as the most widely used analytic software on the market, and has been for some time. Many businesses, big and small, use Google Analytics to assess and improve their marketing strategies in order to make the most of their investments. You don’t have to be certified in Google Analytics in …

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What a Two-Tiered SERP Means for Content Strategy – Whiteboard Friday

Posted by willcritchlow If you’re a big site competing to rank for popular head terms, where’s the best place to focus your content strategy? According to a hypothesis by the good folks at Distilled, the answer may lie in perfectly satisfying searcher intent. If you haven’t heard the news, the Domain Authority metric discussed in this episode …

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