5 Simple Steps To Rank Your Website

At Simple SEO we are all about helping small business owners succeed. We have talked to multiple business owners that want to do their SEO themselves and we think that is awesome!!!! We love seeing people motivated to bring positive change in their workplace and grow their business. We believe that SEO can be a …

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Top 4 Tips To Create A Killer Content Marketing Strategy

Content Marketing. It is exactly as it sounds. It requires you to actually write things down for people to read.  For some people it can be a daunting task but for others it is a thrill. It gets their juices flowing. You need to decide if it is for you or not. If you want …

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Utilizing Kelowna SEO For Your Business

Marketing is kind of a buzz word in Kelowna. For years the Yellow Pages have been the front runner for local marketing to help businesses to get their names out there. They provided websites and call tracking with a nice and clean dashboard where you could see all the times that a telemarketer called you …

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You Bought A Website But Nobody Can See It

So you bought a fancy website? Who Cares! The internet has become the new word of mouth for the majority of businesses in Kelowna…That is if people can find your website or business. One of the biggest issues we find is that companies will offer up a web design that looks nice but is often …

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Recommended SEO Tools: Seobility

Seobility One of the things that I love about technology is that is helps us accomplish more faster and more efficienty. When it comes to SEO, tools can be very helpful in managing time and keeping track of rankings. Today I want to talk about a tool called Seobility. First I want to discuss the …

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how-to-build-citations-if-you-want-to-hide-your-address

Not all local business owners want customers to show up at their door, but they all want customers to know about their business, and purchase their goods/services. For businesses that operate from home, many want to keep their addresses private. There are also Service-Area-Businesses (SAB) that go to clients, businesses that are not staffed during …

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how to get a google analytics certification is it really worth it by adamheitzman

Google Analytics is well known as the most widely used analytic software on the market, and has been for some time. Many businesses, big and small, use Google Analytics to assess and improve their marketing strategies in order to make the most of their investments. You don’t have to be certified in Google Analytics in …

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Google-launches-first-ever-game-based-on-google-search-trends-by-mattgsouthern

How much do you know about this year’s top search trends? Test your knowledge of Google Search in 2018 by taking the new ‘Game of the Year’ quiz. Every year Google releases a roundup of top search trends, but this is the first time the company has developed a game based on search data. The way …

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What a Two-Tiered SERP Means for Content Strategy – Whiteboard Friday

Posted by willcritchlow If you’re a big site competing to rank for popular head terms, where’s the best place to focus your content strategy? According to a hypothesis by the good folks at Distilled, the answer may lie in perfectly satisfying searcher intent. If you haven’t heard the news, the Domain Authority metric discussed in this episode …

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SEO Channel Context: An Analysis of Growth Opportunities

Posted by BrankoK Too often do you see SEO analyses and decisions being made without considering the context of the marketing channel mix. Equally as often do you see large budgets being poured into paid ads in ways that seem to forget there’s a whole lot to gain from catering to popular search demand. Both …

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Build a Search Intent Dashboard to Unlock Better Opportunities

Posted by scott.taft We’ve been talking a lot about search intent this week, and if you’ve been following along, you’re likely already aware of how “search intent” is essential for a robust SEO strategy. If, however, you’ve ever laboured for hours classifying keywords by topic and search intent, only to end up with a ton …

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4 Ways to Improve Your Data Hygiene – Whiteboard Friday

Posted by DiTomaso We base so much of our livelihood on good data, but managing that data properly is a task in and of itself. In this week’s Whiteboard Friday, Dana DiTomaso shares why you need to keep your data clean and some of the top things to watch out for. Click on the whiteboard …

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A Guide to Setting Up Your Very Own Search Intent Projects

Posted by TheMozTeam This post was originally published on the STAT blog. Whether you’re tracking thousands or millions of keywords, if you expect to extract deep insights and trends just by looking at your keywords from a high-level, you’re not getting the full story. Smart segmentation is key to making sense of your data. And …

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The Basics of Building an Intent-Based Keyword List

Posted by TheMozTeam This post was originally published on the STAT blog. In this article, we’re taking a deep dive into search intent. It’s a topic we’ve covered before with some depth. This STAT whitepaper looked at how SERP features respond to intent, and a few bonus blog posts broke things down even further and …

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Do Businesses Really Use Google My Business Posts? A Case Study

Posted by Ben_Fisher Google My Business (GMB) is one of the most powerful ways to improve a business’ local search engine optimization and online visibility. If you’re a local business, claiming your Google My Business profile is one of the first steps you should take to increase your company’s online presence. As long as your …

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Communicating to Clients & Stakeholders in a Constantly Changing SEO Landscape

Posted by KameronJenkins When your target is constantly moving, how can you keep your clients informed and happy? Raise your hand if you’ve ever struggled to keep up with all the changes in our industry. Go ahead, don’t be shy! Even the most vigilant SEOs have been caught off guard by an algorithm update, changes …

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Using STAT for Content Strategy – Whiteboard Friday

Posted by DiTomaso Search results are sophisticated enough to show searchers not only the content they want, but in the format they want it. Being able to identify searcher intent and interest based off of ranking results can be a powerful driver of content strategy. In this week’s Whiteboard Friday, we warmly welcome Dana DiTomaso …

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Exploring Google’s New Carousel Featured Snippet

Posted by TheMozTeam Google let it be known earlier this year that snippets were a-changin’. And true to their word, we’ve seen them make two major updates to the feature — all in an attempt to answer more of your questions. We first took you on a deep dive of double featured snippets, and now …

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How to Set Up Metrics to Optimize Your Digital PR Team’s Press Coverage

Posted by acarlisle Over the past six years, our team at Fractl has studied the art of mastering content marketing press coverage. Before moving into Agency Operations, I on-boarded and trained over a dozen new associates for our digital PR team within a year as the Media Relations Manager. Scaling a team of that size …

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Page Speed Optimization: Metrics, Tools, and How to Improve

Posted by BritneyMuller Page speed is an important consideration for your SEO work, but it’s a complex subject that tends to be very technical. What are the most crucial things to understand about your site’s page speed, and how can you begin to improve? In this week’s edition of Whiteboard Friday, Britney Muller goes over …

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