Content Marketing. It is exactly as it sounds. It requires you to actually write things down for people to read.
For some people it can be a daunting task but for others it is a thrill. It gets their juices flowing. You need to decide if it is for you or not.
If you want to try it, then the world is your oyster. You can start a free blog and write or till your heart’s content…see what I did there? If you are content writing content then that is a good thing…I digress.
When it comes to your business you are likely a good candidate to create content because you know your vision and your brand so well. If you are completely opposed to it then hire me…I am sure we would make a great team.
But, if you are interested in creating your own content then read on.
Just begin composing and see what happens. Since without material, you are going to run out of things to talk about concerning your organisation.
Content helps move your company to the next level and it offers you the chance to market yourself without being that truly sleazy sales representative that we all understand and, well… hate.
Content Marketing isn’t a fad and it’s not disappearing at any time soon. It’s a method to bring in consumers to you and if you alter your thoughts on composing, you can be extremely successful in your marketing efforts.
Follow these ideas to ensure your content strategy has is on point and achieves the goals you have in mind.
1. Write for an individual
When you begin writing your material such as a blog post, have a specific consumer in mind and pretend you’re writing to that one individual. You’ll come across sounding more like a real person and you’ll strike the people you need to right where it counts.
Whether you’re a local real estate agent, a Chiropractor, you own an automotive repair shop or a restaurant, strategize and plan what you’re writing about. The whole objective of content creation is to end up being the authority in your market. If you’re giving pointers or insider knowledge about your market and your competitors isn’t … who do you think is going to win in the search engines?
If you discuss your field routinely and release it to your website, this will do a few things for you:
– Google loves when you update your website with original short articles. Due to the fact that it’s a signal to them that you’re an active service, their crawlers will crawl your site more frequently.
– The more URLs (post, videos, and so on) that you have indexed with Google, the more opportunity you have to rank in the search engine results page (SERP). You can actually fill the entire first page with your URLs and kick out the competitors like a boss.
– If your website has 50 posts on all sorts of concerns that your clients might be asking, you become the authority. If you’re supplying them with all the responses they long for, they have no reason to go anywhere else.
2. Construct Relationships
If you’re supplying all the responses, then why would anybody require to go anywhere else? Now that you have actually established yourself as the authority and expert of your industry, trust will be constructed in between you and your readers.
Believe about the leaders in your industry where you get your understanding.
Most likely they’ve branded themselves and have shown that they’re the very best. You can do that also. It might be on a smaller sized scale, perhaps in your own town, however nevertheless, you can end up being the regional specialist.
Think about this, McDonald’s doesn’t stop advertising even if we all understand they sell Big Macs.
They keep going, they continually share their products with us and let us know they exist. They keep putting out marketing to entice us in. Do the same with your business and you will see the results.
Put out fantastic material and you might get asked to contribute your content to another blog or site. This will increase your reach and promotion. Do not only develop relationships with your target market however stay social with every fan you gain along the journey. With the power of social media and promoting awesome material, you never know who will discover you.
3. Be Clear
Have a friend listen to your writing. Unless you’re composing for a medical or law journal, you can keep your material fairly casual but make sure the it is legible.
Don’t worry too much about your grammar. While the search engines are looking for quality they are also looking for content that is genuine. Feel free to use software like Grammarly to make sure the sentences are put together properly and readable to the average Joe.
Keep your paragraphs short. Anything longer than 3-4 sentences will lose readers. We human beings in some cases have the attention period of a goldfish. Material should be simple to scan making it possible for readers to get bits and pieces throughout without checking out the whole post.
4. Don’t give up.
Your very first short article won’t get read. Your second, third, maybe the fourth will not get read.
Keep developing your content library. This means that every time you include another URL to your website, Google is going to recognize that and it will help with your SEO. Your website will start ranking higher and higher for particular keywords as you optimize your posts.
Building a content library also helps you create material to market. If you have a Twitter account, you’ve probably noticed how quickly the newsfeed flies by. Tweets published an hour back are gone from sight. Because of this you can reschedule posts on twitter and re-use them on a consistent basis to make sure your content is read by as many people as possible. But be careful with this because too much can be a bad thing as well.
Once you have a healthy stash of articles under your belt, schedule one every few weeks and keep them entering rotation. Each and every single one of your followers did not see your first effort in sharing. In fact they might not have actually seen the second. Because of this it is ok to recycle articles. Even if people have seen them before it can be a good reminder about your services and keep you in the back of their mind.
That is it. There is no right or wrong way to do it. Just commit and stick to it. There is no magical spell I can position on your site to make anything you publish go viral. It starts with targeting the smallest viable audience. Get them to be ambassadors for your brand and share with their friends. Then they share with their friends and so on and so on.
As Nike would say…Just Do It.